II. TheISoftheGalleria’s CRM
A. About theCRMsystem
Customer Relationship Management(CRM) is a method to maintain a continuous relationship with customers, and from this customers, a company can realize profit. To be more specific, a company can integrate information in and outside the company, and from this information a company can plan a marketing strategy. CRMsystemcan bring three
and establish it as competitiveness of AmorePacific.
2. History of fragrances industry.
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced intothe market, placing enormous importance on innovation and quality. Thisis a difficult market due tothe presence of several dominating French companies and
can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source toCRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. Thisis represented by ISP, ESCROW s
and business efficiency. Therefore, standardized and organized systems which can deal with plenty of stores and products at the same time are adopted.
With the bakery industry growing, many competitors threaten PB’s position. So, the company has to develop new system managing customer effectively. SPC group which isthe parent company of PB also has many subsidiary companies. If PB could use d
without any products. However, without regarding the needs ofthe customer toward the product or service, andtheir reaction after exposure or purchase ofthem, cancompanies survive and earn more profit? Definitely not. Therefore, 'understanding customers' is very important for the company to make an appropriate and effective marketing strategy. There lies the importance ofCRMand eCRM.
of management training process. After promotion, new chief still have to receive 5 more days of OJT management training process.
Comparing this training system with the same field companies, the Dominoes has strength in educating highly trained manager. Other same field companies have training process mainly focusing to section chiefs. However Domino is focusing on both before and after becomin
of Customer Relationship Management
The most widely used categorization of customer relationship management isthe one used in the Meta Group’s 1999 report 『Customer Relationship Management Ecosystems』. In the report, there are three categories of customer relationship management: analytical CRM, operational CRM, and collaborative CRM. Companies need to use the right type ofCRM at the
of 2000, Levi’s had more and more difficulties. Indeed, teenagers who are the main target ofthe company didn’t want to wear its jeans anymore which seem to be squared for the first time. According toThe Teenage Research Unlimited, an American company specialized in Teenagers’ Behavior Studies, “Levi’s is not anymore among thetop 20 fashion teenagers brands”.
As we can see on
the city -because that’s where all the best shops are- is perhaps the most promising consumer market ofthe decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai de
the case of taxi lost articles that just depend on taxi driver’s and next customer’s conscience, it must be able to be improved. Bus and subway is running the terminal by touching T-money and transportation card two times when customers get in and get off. if we recognize this difference between taxi and other public transportations and improve taxi system with that difference, taxi users can